Mental health isn’t separate from culture—it’s shaped by it.
July is BIPOC Mental Health Month, and this month is about breaking down stigmas, honoring cultural nuance, and creating space for BIPOC (Black, Indigenous, and People of Color) individuals to be seen, heard, and cared for. In communities that have long been told to “stay strong” or “push through,” we’re offering something different: permission to be soft, to be human, and to be supported.
We need and want you to know: You don’t have to prove your worth. You have always mattered, and always will.
It’s not uncommon for many people of color to hear from those around them the importance of strength and resilience—oftentimes at the cost of any softness or vulnerability. Whether from elders who learned to hide these traits as a survival mechanism, or by society as a whole that has created systems that seem to require this unending “strength.” It becomes a learned behavior not to let their struggles, ache, or humanness show out of fear of being seen as weak, ungrateful, and unworthy. The broader culture and systems that form it have not just been unkind to BIPOC communities but cruel and unjust.
Some would like to believe that society and our cultures do not intertwine or impact our mental health, but reality and lived experience paint a very different picture. How we are raised, where we come from, what we look like, and who we are are not separate from our mental well-being; they shape our lives from top to bottom.
Stigma continues to hinder health for varying groups of people and communities. People have been scared and bullied into repression, into keeping their challenges quiet and internalized. But here’s the truth: You do not need to suffer in silence. You do not need to hide your softness. You do not need to prove your worth or the value of your life by appearing strong and steady at all times. You are allowed to ask for help. You are allowed to need a break. You are allowed to rest. You are allowed to drop the mask.
We say all of this while acknowledging that it might be easier said than done. We aren’t denying or dismissing the unfair hurdles and biases that you face simply for being you, for existing as you are. We do, however, want to continue challenging those narratives by highlighting the unique experiences of BIPOC communities, by sharing resources that are created by and for you, and by supporting the healing of the people disproportionately hurt by the systems others tend to benefit from.
So this month and every other month in the calendar year, we will be here to speak against hate, injustice, and harm. And maybe more importantly, we will be here to uplift, hold space, and offer compassion when your pain lingers, when old beliefs push back against progress, and whenever you need to be reminded that your worth is inherent.
Happy BIPOC Mental Health Awareness Month. We’re so glad you’re here.
Our 2025 BIPOC Mental Health Month Collection is here. Proceeds allow us to provide these communities with more mental health care sessions. Your purchase makes healing possible.