Hey Guys,
Last Tuesday night – it was after midnight so i guess that makes it Wednesday morning – Chloe from our team came across something special online. USA TODAY had just announced they would be giving away a free full-page ad. It would be a full-color ad and it would be awarded to the non-profit that rallied the most tweets in support of their cause. They sell these ads for $189,000 and companies pay that because four million people read USA TODAY.
We went to work. On Twitter and on twloha.com and in an email to our supporters, asking folks to tweet, to help us spread the word… At the heart of the matter was an exciting possibility, a rather wild question: What would we say to four million people?
We’ll keep you posted as we get to work on the ad. We would love to hear from you. What do you think we should say to four million people? What should we place on this stage? At reply (@TWLOHA) on Twitter, and make sure to include “#AmericaWants” in your tweet.
PS: Additional Links: USA Today Social Media Lounge, USA Today Kindness, and USA Today Press Release.
PS3: Our friends at Charity:Water showed off the ad they wanted to run. We think it’s pretty great.
Teknik Telekomunikasi
How did the non-profit organization have the opportunity to win a free full-page ad from USA TODAY, and what was the criteria for winning it?