We Won!! Thank You!! And now we get to answer the question…
Last Tuesday night – it was after midnight so i guess that makes it Wednesday morning – Chloe from our team came across something special online. USA TODAY had just announced they would be giving away a free full-page ad. It would be a full-color ad and it would be awarded to the non-profit that rallied the most tweets in support of their cause. They sell these ads for $189,000 and companies pay that because four million people read USA TODAY.
We went to work. On Twitter and on twloha.com and in an email to our supporters, asking folks to tweet, to help us spread the word… At the heart of the matter was an exciting possibility, a rather wild question: What would we say to four million people?
Thanks to your incredible support, we get to answer that question now. It is an unbelievable opportunity to introduce the mission and message of TWLOHA, an enormous opportunity to move people, to encourage, to break the silence, to let folks know they’re not alone…
We’ll keep you posted as we get to work on the ad. We would love to hear from you. What do you think we should say to four million people? What should we place on this stage? At reply (@TWLOHA) on Twitter, and make sure to include “#AmericaWants” in your tweet.
Right now, we simply want to say, “Thank You.” Your support is indescribable. We have a voice because of yours. We are all in this together, this conversation about pain and hope.
From all of us at TWLOHA, thanks beyond words.
Peace to you today.
PS2: We want to thank USA TODAY and we also want to thank our friends in Switchfoot, Thrice, The Almost, Anberlin and Frank and Derol for their support. Huge thanks also to Invisible Children
, the Catalyst community, Anis Mojgani, Anne Jackson and C.J. & Damien Hobgood. One more: Jack Dorsey, thanks for inventing Twitter.
PS3: Our friends at Charity:Water showed off the ad they wanted to run. We think it’s pretty great.